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Choosing the Right Data Management Platform (DMP) for Your Business
How will I know which DMP really loves me?
Definition
A key part of modern business is a Data Management Platform (DMP). This is a software platform that helps collect, store, and manage data. It is used primarily, but not exclusively, for digital advertising and marketing purposes. It allows businesses and even individuals to compile data from various sources, create customer profiles, and then use that data to target ads, personalize experiences, and make informed decisions.
The importance of DMPs in today’s data-driven business landscape cannot be overstated. During prior eras it might have been enough to advertise in an industry-specific journal or magazine. You might also have targeted certain neighborhoods with flyers or mailers. These days, if you have population data you can do so much better than haphazardly guess who might be interested in your offer or whose problem you can solve. Social media targeted ads are a good start, but you are also leaving it to others to manage your data as well as those of your competitor. Can DMPs really help you do better?
